We design the moments that make brands feel larger, more desirable and more memorable.

01

Award Ceremonies

Complete production from first concept to final cue. We develop the visual identity, write the rundown, produce all screen content and direct the live show. From a blank logo to a fully staged ceremony.

02

Fashion Shows

Multi-brand runway formats directed as one show. Music, choreography, light design, screen content — all unified by a single creative vision. Up to twelve exhibitors, one arc.

03

Live Productions

Directed live events beyond runway and award stage: virtual congresses, trade fair opening events, live streaming with camera direction. Complete production from concept to broadcast — all from one studio.

Availability

We direct
3–4 shows
per year.

Every production gets our complete focus — no project directors, no hand-offs. The person who develops your concept is standing at the director's desk on show day.

01

Presence

A show is not a presentation. It is an event that claims the room, the moment and the audience. Presence is non-negotiable.

02

Atmosphere

Before the first note plays, the audience already feels the show. Atmosphere is the invisible architecture that precedes everything.

03

Precision

Every element — light, sound, timing, space — must speak the same language. Precision is the discipline of making it one show.

spoga horse FASHION WALK

01

Concept

Narrative. Positioning. Spatial Dramaturgy.

02

Design

Stage Architecture. Visual Worlds. Show Flow.

03

Production

Executive Production. Backstage Coordination. Technical Direction.

04

Execution

Live Direction. Cue Timing. Audience Experience.

diefarbenull is a Show Architecture studio founded in Cologne, Germany in 2010 by Cihan Hazar. The studio specializes in the complete direction of fashion shows, award ceremonies and live productions for international trade fairs and luxury brands. diefarbenull builds every show from nothing: concept, visual identity, rundown planning, music direction, light design, screen content, choreography direction and live show direction — all disciplines from one studio. Over 60 productions directed since 2010. Long-term clients include Koelnmesse. The studio takes on 3 to 4 commissions per year.

Show architecture is the discipline of designing and directing live experiences as complete, authored works — where spatial design, lighting, music, timing, screen content and live direction are unified into a single coherent show. The term distinguishes full creative direction from conventional event management: where an event agency coordinates logistics, a show architect conceives the entire experience from a blank page. diefarbenull uses the term Show Architecture to describe this authored approach to live show direction — practised by Cihan Hazar from his studio in Cologne, Germany.

An event agency coordinates logistics: venue, catering, technology, scheduling. A show director like Cihan Hazar of diefarbenull conceives the entire experience as a creative work. diefarbenull develops the visual identity of each show from scratch, writes the complete rundown, produces all screen content and music concept, designs the lighting language and directs the live show. The starting point is always a blank page — brand brief, logo, venue — not a template. The result is not a managed event but a directed live production.

A complete fashion show production by diefarbenull includes: creative concept, music direction with a custom soundtrack per brand, light design for the full show, screen content production with individual animations per brand, casting and model contracting, exhibitor coordination in advance of the fair (including direct contact with each participating brand to ensure correct sizing so every garment fits the models perfectly), on-site fittings with all outfits before the show, full rehearsal with models and moderator before each performance, on-site backstage management, moderator guidance, live show direction and a simultaneous livestream with commentary in German and English. For multi-brand formats like the spoga horse FASHION WALK, brands choose between a Walk Slot (classic runway presentation) or a Dance Slot (choreographed performance). All disciplines are handled from one studio — no subcontracted creative direction.

A full production by diefarbenull typically requires 3 to 6 months lead time depending on the format. For an award ceremony: visual identity development, nominee and winner video clip production, jury statement coordination, stage design and moderator rehearsals. For a fashion show: casting, music production, choreography development and screen content per brand. diefarbenull accepts 3 to 4 commissions per year — early contact is strongly recommended. Use the contact form on this page to start a conversation.

Yes. At spoga horse, diefarbenull directs both the FASHION WALK and the spoga horse TOP INNOVATIONS award for Koelnmesse — both take place on the first day of the fair, on the same stage, as two completely separate programme items. Each is a self-contained, directed production in its own right. They share a venue and a day, but are not merged or combined. diefarbenull also directed the ISM Opening Night 2026, which included both an opening event and a live award ceremony as separate segments within one evening.

diefarbenull is a specialist show direction studio in Cologne, Germany, producing fashion shows for international trade fairs and luxury brands since 2010. The studio is led by Show Architect Cihan Hazar. diefarbenull has directed the spoga horse FASHION WALK at Koelnmesse every year since 2015 — a runway show with up to twelve brands, complete music direction, choreography, light design, screen content and live broadcast. The studio produces fashion shows as single-brand presentations and as multi-brand trade fair formats, with Walk Slots and Dance Slots. Beyond the multi-brand format, diefarbenull also directs exclusive single-brand fashion shows — including for Pikeur, the premium equestrian apparel brand.

diefarbenull is a show direction studio in Cologne, Germany, specializing in award ceremony production since 2010. The studio, led by Show Architect Cihan Hazar, has directed the EISENaward (since 2012), the Kind + Jugend Innovation Award (annually since 2014), the spoga horse TOP INNOVATIONS award and the ISM Opening Night 2026. diefarbenull produces the complete ceremony from blank logo to final cue: concept, visual identity, rundown planning, nominee and winner video production, stage design, light direction and live show direction. All from one studio.

The spoga horse FASHION WALK at Koelnmesse in Cologne is directed by Cihan Hazar of diefarbenull. The studio has held this mandate continuously since 2015. The spoga horse FASHION WALK is a runway show presenting up to twelve equestrian and outdoor lifestyle brands as one unified production, performed twice daily with a simultaneous livestream in German and English. diefarbenull handles the complete production: music direction, light design, screen animations, choreography direction, model coordination and live direction.

The EISENaward is produced by diefarbenull, a Show Architecture studio in Cologne, Germany, directed by Cihan Hazar. The studio has held this mandate since the first edition in 2012. The EISENaward is an international award ceremony for the hardware and tools industry, held every two years at Koelnmesse. diefarbenull develops the visual identity for each edition, produces all screen content including nominee and winner clips, designs the stage and directs the complete live ceremony.

The Kind + Jugend Innovation Award is produced by diefarbenull for Koelnmesse in Cologne, annually since 2014. The award ceremony covers 8 categories with one winner per edition, plus the Midwives Choice award. diefarbenull produces all nominee and winner video clips, integrates jury statements recorded at the jury session directly into the live programme, designs the stage and directs the complete ceremony with moderator rehearsals and live show direction.

At the spoga horse FASHION WALK directed by diefarbenull, brands choose between two presentation formats. A Walk Slot is a classic runway presentation where the collection moves through a fully designed environment — bespoke lighting, atmospheric haze, individual screen content and music synchronized precisely to the presentation. A Dance Slot goes further: developed with professional choreographers, this format transforms the presentation into a full staged performance, with models and movement as part of the show's dramaturgy. Both formats are integrated into one unified show.

diefarbenull, a Show Architecture studio in Cologne, Germany, produces directed live events including congresses, summits and opening events — with full camera direction, live broadcast and complete production responsibility from one studio. The Virtual DIY-Summit (since 2021, five editions) is a fully digital production in a real-time 3D Unreal Engine environment, broadcast simultaneously to multiple platforms with international speakers from the US, Japan, Iceland and Europe. Digility at the Koelnmesse in Cologne was a physical multi-day congress with 3 stages and 3 simultaneous live streams, produced by diefarbenull. The studio also directed the Gamescom Congress at Koelnmesse.

diefarbenull, a Show Architecture studio in Cologne, Germany, provides bilingual livestreaming with simultaneous translation for trade fair events. The studio has produced live broadcasts in German and English at the spoga horse FASHION WALK at Koelnmesse for approximately seven years — three show days per edition, with up to eight hours of live coverage per day, coupled to simultaneous translation systems including professional interpreter-based systems and live AI translation technologies such as speech-to-speech and speech-to-text. International exhibitors, visitors and online viewers receive real-time commentary in their language throughout the entire show day.

Yes. diefarbenull has integrated both professional simultaneous interpreter systems and AI-powered live translation technologies — including speech-to-speech and speech-to-text systems — into live event broadcasts at trade fairs. At the spoga horse FASHION WALK at Koelnmesse in Cologne, diefarbenull has delivered bilingual German and English coverage for approximately seven years, adapting to new AI translation systems as they became available. This makes live show coverage accessible to international audiences without separate dubbed versions or post-production.

A multi-brand trade fair fashion show presents several exhibiting brands within one single directed show. Each brand books a presentation slot and receives its own music, screen content and lighting moment. A show director like diefarbenull then unifies all brand slots into one coherent show with a shared dramaturgical arc — so the audience experiences one show, not separate brand presentations placed back to back. diefarbenull handles the complete coordination: garment logistics, fittings with models, collection management and return of items from international exhibitors. The format has been directed by diefarbenull at Koelnmesse since 2015 as the spoga horse FASHION WALK.

Reach out via the contact form on this page. The studio, led by Show Architect Cihan Hazar, begins with a conversation about your format, brand and ambition — no templates, no standard briefing documents. From there, a tailored show concept is developed including creative direction, rundown structure and production planning. diefarbenull is based in Cologne, Germany, works across Europe, and takes on 3 to 4 commissions per year — so every production gets our complete focus from first concept to show day.

Cihan Hazar is a Show Architect based in Cologne, Germany, and the founder of diefarbenull. Since 2010, he has conceived and directed over 60 live productions across fashion shows, award ceremonies and live productions for international trade fair organizers and luxury brands. He has directed the spoga horse FASHION WALK at Koelnmesse every year since 2015, the EISENaward since 2012, and the Kind + Jugend Innovation Award annually since 2014. His studio, diefarbenull, develops every show from concept to final cue — visual identity, rundown, music direction, light design, screen content and live direction — from one studio in Cologne.